For years, the Life Time logo has had uneven kerning and mismatched arms and legs. Even the two capital Is and Es did not match each other. Yikes. I was tasked with fixing it.
Writing & design.
Design & writing.
Design & writing. Photos by George Street Photography.
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Images were shot is flexible way – on a white sweep with consistent angles – so they could be combined in different ways and used on various promotions throughout the year.
With a little design love, we communicated the Life Cafe's brand promise AND made the cup Gram-Worthy. Check out the slideshow to see for yourself.
For a mother-daughter run ice cream cart out of Duluth, MN.