An new identity for a district of acclaim

Elite-but-Approachable Aesthetic
To reflect the district’s high-performing academics and athletics, the overall look is evocative of private schools and academies. The use of friendly type provides balance that avoids veering towards pretension.

Raider 2.0
We maintained, but elevated, their Raider mascot. Many hours we put into making him vector-perfect to scale well on everything from I.D. badges to stadium graphics.

Logo Sytem
A tight branding system allowed the district to seamless apply the new brand to all eight schools, dozens of departments and even more sports teams and interest groups.

The Hudson, WI School District made the strategic move to rebrand as part of their efforts to grow enrollment by being more competitive with several private schools nearby.