A Hot Take on Blue
A more intense take on financial blue, paired with a pop of sunshine yellow conveys their established-yet-fresh working style. It helps them stand out in the sea of other companies using expected, stale colors like trustworthy-blue and finance-green.

Compass-Inspired Emblem
This represents their mission of helping clients chart their course, but is done in a simple, contemporary way that avoids the cheesiness pitfall.

Local Landscape Imagery
As a proudly local firm who serves a high proportion of outdoor enthusiastic, leaning into this category of imagery helps the brand immediately relate and appeal to potential clients.